- ISBN13: 9780123742254
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The key to a successful MDM initiative isn’t technology or methods, it’s people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.
Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM-an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you’ll m… More >>